Penguin doing the business
PENGUIN TO LAUNCH GLOBAL BUSINESS BOOK IMPRINT
Portfolio Penguin, already successful in the US, to roll out in the UK,
Ireland, Australia, New Zealand, Canada, South Africa
London, 12th April 2010… Penguin is to launch a global business book imprint by rolling out its Portfolio imprint this autumn in the UK, Ireland, Australia, New Zealand, Canada and South Africa. Portfolio is a market-leading business imprint in the US, and has expanded to India in the last few years.
Penguin Chairman and CEO John Makinson said: “Business publishing is increasingly global in reach, and in Portfolio we have one of the world’s strongest and fastest-growing business book imprints. So we are delighted to launch Portfolio Penguin in the UK and our other major English language markets this year. It will enable us to develop authors and serve the demands of readers both locally and globally, across all print and digital formats.”

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